They are two to share a new market of several million euros, that of "weather-sensitivity. Climpact and Metnext are young shoots. First established in 2003 and the second since 2007. To their customers, especially large groups, they provide indicators on the impact of weather on their operations. All markets are concerned, especially those of energy, insurance or consumer.
Subsidiary to 52% of M?t?o France, Metnext is very active in the energy sector with 16 contracts signed so far. The company works for major energy companies such as EDF or GDF Suez for Poweo as alternative actors or local operators like the Company of heating the Grenoble region.It also offers support services to hedge weather risk, for example with Pierre & Vacances.
For its part, Climpact works for a small score of the food industry such as Nestl? Waters, Lactalis or Bonduelle. For the latter, which is part of its subscribers this year, the company provides 150 per week for clues to help the vegetable processor to manage its production capacity.
Railing against the consumer
It is precisely in this area of food consumption, very sensitive to climatic changes, the two companies now want to strengthen their positions us fast cash. At weekly intervals, and Climpact Metnext have launched bids very close to making available to manufacturers and distributors of hundreds of clues in many product categories.Do not have any data in sales, and the other one signed strategic partnerships with leading market research specialized in sales in hypermarkets and supermarkets. Climpact has forged a partnership with IRI and Metnext with Nielsen. The goal is to use the databases represent cash available to these two panelists to enrich information "weather-sensitive.
In 60 families (solar products, ice creams, soups, water …), and offers 10 indices Climpact weekly (9 regional indices and 1 national index). Metnext has created an Internet platform on which it offers its customers the same battery on geographical indications in over thirty categories of products. Sixty will be available in June.The idea is to help retailers drive more precisely their supply chain to reduce inventory and prevent breaks, one of the weaknesses of the French distribution.