Pébereau has resisted the stock market battles, crises and even big night bank. But a simple date in a calendar, and he is defeated. Thursday 1 December, the most influential banker in France or Europe, will no longer be president of BNP Paribas, the old lady he was winded in eighteen years the first French bank. At 69, the inspector of finance promotion Marcel Proust was found by time. No matter. A few days before his abdication, he remains the first line on the front of the euro. One day, debating on a television with Jose Manuel Barroso, President of the European Commission. Another received at Downing Street by David Cameron, the British prime minister. There's a fire in the house and the euro Financial has an address book to make the government gives tirelessly envious of the voice. That of BNP Paribas. That of France.
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Saturday, November 12th, 2011
At a silver lining. The great blunder of the rating agency S & P issued Thursday to its subscribers in error message suggesting that the note of France was degraded allowed to know the exact impact would have been the suppression agencies rating of the famous "AAA" from France. This information has been totally denied by the U.S. agency Standard & Poor's and the Financial Markets Authority (AMF) has launched an investigation, but the damage was done.
As such, it must be remembered that the S & P is not his first "mistake". In early August, when the deterioration in the rating of the United States, the agency had already deceived 2,000 billion in the calculation of the federal debt.
This lack of reliability of the agency does not affect the market reaction.Thursday, shortly after the dissemination of this false information to 3:57 p.m., the French rate on loans to ten years amounted to 3.46%, bringing the pay gap with German bonds of similar duration to a record 166 points percentage not seen since the creation of the euro.
Everyone to understand that France will soon be degraded
This Friday, at the opening transaction, rates eased around 3.36%, but markets have learned their lesson. In exchange, everyone understood that in case of deterioration in the rating of France, synonymous with loss of the "triple A", the rates of government bonds with ten years showed 3.46%, or 3 , 5%. This would mean that in this case, France would borrow twice from Germany!
The shock is harsh, but it is ultimately not so dramatic as that. A 3.46 or 3.5% borrowing conditions in France remain reasonable.
The Fed is embarking on a "Twist"
Friday, September 23rd, 2011The Fed has launched "Operation Twist" on Wednesday. Following a two-day extraordinary meeting of its Monetary Policy Committee (FOMC), the U.S. central bank announced its intention to sell by the end of June 2012 for $ 400 billion of treasury bills maturity of three years or less, to buy an equivalent amount of maturity from six to 30 years.
This mechanism, which takes its name from the famous dance that was all the rage in the 1960s, had just been used for the last time in 1961. Its objective is to reduce interest rates in the long run to give a boost to business investment and the demand for housing loans, which use these rates as reference.
The Fed, however, chose not to touch interest rates that determine the short-term rates. They remain between 0% and 0.25%.And they will remain at historically low levels until mid-2013, said a statement.
Market disappointment
In addition to this twist, and in order to support the mortgage market, the Fed will also buy real estate securities without increasing the size of its portfolio. For this, it will continue to reinvest the securities-backed real estate it owns as they fall due. But the FOMC said, instead of buying Treasury bonds as it did previously, she will buy securities backed by mortgage-agency mortgage refinancing para as Fannie Mae and Freddie Mac.
This double operation shows that the Federal Reserve, the economy remains very depressed."The latest economic indicators suggest a continued weak conditions in the labor market and unemployment remains high, the Fed said. There are significant downside risks weighing on economic prospects, including strains in global financial markets. " These findings are similar to those of the IMF, which announced Tuesday it had seen very sharp fall in its growth forecast for the U.S., in theory at a level insufficient to expect a decline in the unemployment rate, which remains very high, to 9.1%.
On Wall Street, where the launch of Operation Twist was widely anticipated, the operators retain the discretion not optimistic the U.S. economy. Shortly after the news release of the Fed, the Dow Jones, which evolved in equilibrium has shifted into the red.It closed down sharply from 2.49% to 11,124.84 points.
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The Paris Bourse again weighed down by Greece
Monday, September 19th, 2011The Greek crisis can not stop producing its adverse effects on the markets. Having completed an eventful week in the red Friday, the CAC 40 retreated 2.37% to 2969.30 points in mid-session on Monday, passing well below 3000 points.
Even gloomy atmosphere on other European financial centers: the Frankfurt Dax falling 3.02%, the Madrid Stock Exchange of 2.24%, the FTSE-100 in London fell by 2.08% to 5,295.75 and Milan 2.34%.
Concerns about the hypothesis of a failure of Greece again weigh on investor sentiment, like those of Asian stock markets on Monday. Friday and Saturday together in Wroclaw, Poland, EU finance ministers have decided to postpone their decision in October on a loan of 8 billion euros in Athens, pending the outcome of a "troika", under 18 hours, on the progress of promised reforms.
In addition, they have made little progress on the second aid plan for Greece, nearly 160 billion euros including the private sector, pledged in principle last July 21. Greece should show its good will, while his government is accused of delay in implementing measures to reduce the deficit. This Sunday, Athens has announced in the wake of new economies to reassure its European partners.
It must be said that in Europe, solidarity with Greece began to annoy the majority of people. Evidenced by this poll Ifop for Sunday Ouest France, which states that 68% of the French disapprove of the increase in French contribution to the rescue of Athens.And while "divisions" have emerged among governments and the European Central Bank, as noted by Timothy Geithner, U.S. Treasury Secretary, on the sidelines of the meeting of European finance ministers that he was invited .
To fill a deficit in the U.S. To this must be added the concerns about the U.S. economy, which pose a risk to global growth. Markets await including many of the plan for the use of 447 billion dollars of Barack Obama. The U.S. president, anxious to see his program pushed by Congress, has called this weekend to support the Republicans, to avoid "dead end".He also warned the Americans Saturday that they would provide "pull their weight" to reduce the country's budget deficit, while the United States must find 1.2 trillion dollars in savings by the end of the year. Thus, Barack Obama will propose to Congress Monday a tax on the income of taxpayers earning over a million dollars a year.
Analysts and investors are also awaiting a meeting of the Federal Reserve on Tuesday and Wednesday on interest rates in the United States. The feeling now is that the U.S. central bank will launch a new version of "Operation Twist" program to exert downward pressure on interest rates over time.Such a prospect would be a tasteful for scholarships, especially as the Fed pledged to keep rates low until mid-2013 at least.
Macroeconomic side, in Britain, the Financial Times this fall could be a gap of 13 Internet Payday loans.8 billion euros in public finances, or 25% more than expected. Such an amount would extend the austerity policies adopted in Britain.
In the U.S., the NAHB housing index will be released in 16 hours.
On the foreign exchange market, the euro accentuated his decline against the dollar on Monday. The euro bought 1.3653 dollars against 1.3797 dollars on Friday night. He fell last week below the threshold of $ 1.36 for the first time since February. Oil prices are also in the red. Around 12:30 in Paris, a barrel of Brent North Sea crude for November delivery traded at 111.75 dollars in London, giving 47 cents from Friday's close.In electronic trading on the New York Mercantile Exchange, a barrel of "light sweet crude" (WTI) for October delivery gave up $ 1.19 to 86.77 dollars.
Values to follow
• Banking and cyclic to the death
Mid-session all CAC 40 stocks are in the red. Societe Generale (-4.85% to 18.04 euros) and BNP Paribas (-2.62% to 27.45 euros) are again in turmoil. Doubts about their strength threatens the economy by depressing household and pushing companies to delay their hiring and investment, analysts and professionals.French banks have agreed to exchange more than 90% of Greek bonds they currently hold in the second aid package to Greece decided in late July, said Friday the Minister of Economy, Baroin.
Cyclical stocks, the more dependent the economy, declined also to the image of ArcelorMittal (-5.24% to 12.66 euros) which records the heaviest fall of the CAC 40.
• EADS (-0.29% to 22.03 euros)
Qatar is interested in buying Daimler a 7.5% stake in EADS, according to the Sunday edition of Der Spiegel.
• Technip (-3.02% to 66.21 euros)
The group said it had been awarded by a contract Petobras provision of basic engineering and detailed design for a new fertilizer complex to be located in Uberaba, in Minas Gerais, Brazil.
• Sanofi (-1.68% to 47.68 euros)
The pharmaceutical giant said Monday it has obtained from the American justice the right to maintain exclusivity until August 2012 U.S. sales of Eloxatin, a drug against colorectal cancers.
• Natixis (-1% to 2.36 euros) and Safran (-3.69% to 25.32 euros)
The bank released the CAC 40, replaced by the industrial and technology group, previously listed on the SBF 120.
• STMicroelectronics (-4.92% to 4.73 euros)
The group has financial capacity to make acquisitions in microprocessors or motion sensors if the opportunity arises, says the CEO of a Wall Street Journal interview published Monday.
• ABC Arbitrage (-1.98% to 6.45 euros)
The company specializes in exploiting price differences between similar financial instruments, recorded a net profit of 16 million euros over the first six months of the year against 15.3 million euros in the first half of 2010.
The Paris Bourse becomes nervous
Friday, September 16th, 2011After a third round of chained up on Thursday, the CAC 40 is hesitant. In this Friday called "the four witches' mature futures in the U.S., which always increases volatility.
After opening up 1.21%, the benchmark index of the Paris Bourse is pressed into the red in the morning before showing a slight increase of 0.54% to 3062.14 points. Sign that markets are not completely reassured by the decision of the central bankers of the richest countries to mobilize to prevent the drying up of banks' liquidity in dollars. "There is no particular news. The market is perhaps a little profit after rising in recent days, "says Dov Adjedj, vendor shares at Aurel BGC.
In turn, other European financial centers are currently in the green: the Footsie-100 from the London Stock Exchange rose 0.84% to 5382.27 points, the Dax in Frankfurt in 5570 to 1.14% , 82 points, but the Madrid Ibex-35 yields 0.17% at 8323.7 points while the FTSE Milan Mib rose 0.82% to 14,763.22 points.
Thursday night, the European Central Bank (ECB), the U.S. Federal Reserve, the Bank of England, Swiss National Bank and the Bank of Japan reopened their facilities dollar loans to European institutions to three months, at their request . The decision was hailed by leading international institutions including the IMF, through its President Christine Lagarde: "This is a clear indication from the two largest euro area members of a economic point of view that Future of Greece is truly in the euro area.This appears to be strongly rooted in them both, "she said Thursday, referring to the Franco-German tandem. The same applies to the ECB: "We're all very closely 'united in one purpose'," said Thursday Jean-Claude Trichet, president of the ECB.
A meeting of finance ministers in Poland
Still, brokers are concerned that this improvement was not part of the time. "The coordinated central bank takes the market on Friday," noted Toshiyuki Kanayama, broker at Monex, quoted by Dow Jones Newswires. But this does not solve the problem of the euro area should have a temporary effect. "And for him to echo, the Austrian Minister of Finance, Maria Fekter, has not ruled on Friday that a failure of Greece is a better alternative to a bailout too expensive."We should consider this alternative," she started.
Suddenly, all eyes have turned to Wroclaw in Poland, where there is a meeting of EU finance ministers on Greece. It should last two days and overcome the remaining obstacles to the implementation of the second aid plan in Athens decided July 21 to avoid a bankruptcy of the country. Note that Timothy Geithneir, the U.S. Treasury Secretary, will attend the round table. Two press conferences are scheduled this Friday at 24:00 and 17:30.
On the foreign exchange market, the euro bought 1.3798 dollars, down 0.61%. Similarly, oil prices down slightly popped, a barrel of "light sweet crude" earned 5 cents to 89.33 dollars."This liquidity will likely prevent the recession to hit the euro area, supporting crude oil prices," said Victoire Shum, an analyst at Purvin and Gertz in Singapore.
On the macroeconomic front, the euro area recorded an external trade surplus 4.3 billion euros in July against 4.7 billion a year earlier, according to first estimates released Friday by the EU statistics office Eurostat .
In France, business start-ups in France rebounded in August after two months of decline. A total of 41,697 companies were created last month, according to Insee, a figure up 7.5% from July, which was the worst month for a year and a half.
In Germany, German Chancellor Angela Merkel said today that German GDP growth would be "closer to 3% than 2.5%" this year.This statement comes as concerns about the impact of cooling of the global economy on the German economy, heavily dependent on exports, are more vivid.
United States, the net capital flows and the index of consumer confidence from the University of Michigan will be published early in the afternoon.
Values to follow
Banking
After the decision by central banks to help European banks, the banks were moving in a disorganized mid-session: Societe Generale (2.40% to 18.77 euros), Credit Agricole (-0.05% to 5 , 52 euros) and BNP Paribas (-1.61% to 30.01 euros)
Air France-KLM (1.39% to 6.14 euros) and EADS (-0.88 to 22.06 euros)
The manufacturer will control 50 devices equally between European manufacturers Airbus and Boeing, for a total of $ 11.3 billion (8.1 billion euros) to ensure the renewal of its fleet, say Les Echos to be published Friday.
Hermes (-7.10% to 249.25 euros)
Resumption of trading on Friday for the title of the luxury group, which was suspended the day pending the decision of the Court of Appeal in Paris on speculation about the fate of its capital due to a possible takeover bid by LVMH.
Areva (-1.62% to 20.66 euros)
The group has suspended two months for the production of two French factories processing of uranium due to the decline in demand for nuclear power plants in Japan after the disaster in Fukushima, officials said Thursday from the French nuclear group.
EDF (3.34% to 21.33 euros)
Group and Electrical Delmi A2A and its majority shareholder, who jointly control Edison, announced the extension of their shareholder agreement until October 31 at number two in the Italian electricity.
Gucci ready to accelerate its expansion in China
Sunday, September 11th, 2011Nanning, capital of the Guangxi region on the border of Vietnam, is the thirty-second Chinese city in which Gucci is settled in a few weeks. After opening nine stores in mainland China last year, and as much this year, including Gucci has 48 stores in late December, seven times more than in 2005.
At the time, François-Henri Pinault, PPR's CEO, decided to focus on China so that Gucci will catch up with Vuitton. "We still have room for significant expansion for store openings, says François-Henri Pinault. And to establish ourselves in cities where we are still not present. "If Beijing and Shanghai seem saturated with luxury boutiques, the potential is huge elsewhere in China.
News consumption
According to McKinsey, the growth of the Chinese luxury market, which will reach 19.5 billion euros in 2015 (against 7.4 billion in 2008), comes to nearly 80% of new consumers of luxury goods. And three-quarters of the 2.8 million new wealthy families (annual disposable income above 25 000 euros) will be living outside China's major cities. Gucci could increase the number of openings next year, and opened more than ten stores, including several in new cities. A figure that PPR declined to comment, but said a plan to finish Hothot (Inner Mongolia) in 2013.
"In some mining towns, just 2,000 wealthy individuals to establish a customer, provides Mimi Chang, the owner of the luxury division for Asia.We offer a VIP service to everyone. "
Gucci is present in cities (Chongqing, Guiyang, Hefei, Changzhou, Jinan, Shijiazhuang), where Louis Vuitton, the world's leading brand of luxury, has not printed the monogram direct payday lenders. The subsidiary of LVMH has instead decided to take a break from the pace of openings in China, preferring to expand some existing shops (38 in 28 cities in mainland China), to present all its collections, with, Also bags and luggage, ready-to-wear, shoes and watches, sometimes more than 1000 square meters. One way to avoid repeating the mistake made by some brands in the 1990s in Japan. "Gucci has not enough history to be strong in all categories of products and open many flagships, says François-Henri Pinault.But perhaps we will open in the future. "Gucci prefer open shops only 400 square meters, with only the supply of leather goods, as well as outlets that are only offering men and children. "We prefer the shops not very large and welcoming with huge stores and cold," said François-Henri Pinault.
The strategy is complicated to implement. Not only because it is difficult to find sites for boutiques in secondary cities. But also because consumer habits are different.If the Chinese fans prefer the luxury of more and more high-end pieces, leather and discreet, the new rich want to see success with products at affordable prices in fabric and adorned with logos.
Purchasers of Gucci China, who go five times a year in Florence, the birthplace of the brand, to make their selection, must make the splits. The range varies from store to store. Gucci watch to keep a wide range to suit all tastes of luxury, design special pieces for the Chinese market and seasonal products. Objective: To deter the Chinese to defer their purchases while traveling in Europe, where prices are 15-20% lower due to the lack of import tax.
Golden Rule: "Protecting the French"
Sunday, August 28th, 2011LE FIGARO – The government introduced this week its plan to redress public finances. The crisis of this summer did she raised awareness about the need to seize the arms at the waist?
Valerie PÉCRESSE – It has been four years since we conduct a rigorous, freezing state spending, by not replacing an employee on two retiring and controlling health care costs. Before the fall of Lehman Brothers in the summer of 2008, the government planned a deficit of 1.7% of GDP in 2009, a level which France would have reduced its debt! This proves that without the crisis, we would have deficits very limited. But in 2009, the deficit was actually 7.5% of GDP. The crisis changed everything (lower revenues, higher social spending, stimulus needed).When I hear the socialists say that two-thirds of the deficit comes from our economic policy decisions, I say that all European governments and the United States, as we faced the crisis and that the French debt increased less that on average our neighbors.
Do not you turn the austerity?
No. The austerity, it would have been to raise taxes for all the French, to lower the salaries of officials and social benefits. Our budget is a realistic budget that allows us to move forward on the path to debt reduction. By providing a deficit of 5.7% of GDP this year, 4.5% in 2012, 3% in 2013 and 2% in 2014, we have a credible path and we are taking another step. The rating agencies also believe, and for this we note that AAA.Now you will have noticed that we have revised down our growth forecasts for 2011 and 2012 to 1.75%. Take to achieve this trajectory despite the slowdown, it is necessary to make an additional $ 11 billion by the end of 2012. With Baroin, we proposed to the President of the Republic and the Prime Minister effort equitably, inspired by our social beliefs Gaullists. Everyone will be involved, but we will require more large companies and SMEs and more affluent households to the rest of the French.
How such a plan does not it weigh on growth?
We looked for the right mix of efforts to reduce deficits by protecting the jobs and growth. Because our policy is based on three pillars: the recovery of accounts and the debt that nurture confidence and thus growth.A historic investment in research and innovation through the research tax credit and investment for the future. And finally, structural reforms: pension reform, university autonomy, modernization of the state, etc.. All this increases the potential growth. It is these three pillars together that will allow France to emerge stronger from the crisis.
You announced a tax of 3% of earnings over 500,000 euros. Is this a level that you feel "extravagant"?
500,000 euros per person, a very high level of income. Between the tax on high incomes, higher payroll taxes on savings and the elimination of discounts on real estate gains, wealthier households will contribute a total of 3.7 billion.By raising taxes on savings, we compare the taxation of pa6trimoine that of labor income.
Of the 11 billion effort that you announce for 2012, corresponding to 10 billion tax increases. The State has happened after what he could do to reduce the expense?
No, because we will work with legislators to find additional savings of one billion next year. Through our reforms, we save 16 billion euros in government expenditure and for the first time since 1945 the payroll of the state will drop in 2012 because we have eliminated 150,000 jobs between 2007 and 2012 public. We need to continue structural reforms to go further: education, competitiveness and taxation, etc..The debate comes as part of the presidential election.
Should we expect new measures in the draft budget law in 2012 that you will present at the end of September?
The measures are on the table. The debate will engage with parliamentarians. I will be attentive to their proposals.
With the plan that you announced and the path of deficit that results, do you still need a "golden rule"?
It is always easier to meet its commitments when there are rules. We held the non-replacement of an official two retiring or freezing in the value of departmental spending, because we set the rules. The "golden rule" would protect the French of all political uncertainties. It is a seat belt. Remember that we are entering an election campaign, when all the promises reckless.If the Socialist Party wants to do, at least he will have to put the revenue required in the face. Empower the Constitutional Council to reject a budget that does not respect the commitments is a very important step. By refusing the helping hand of government on the "golden rule", the French Socialists isolate themselves from their European counterparts rather than inspiration.
After Germany, the UK signed an agreement with Switzerland that allows Brits having an undeclared account in Switzerland to remain anonymous while putting himself in good standing with the IRS. The Swiss bank levies a tax on the account, then tax it pays to the British state without giving names.France, she will follow this example?
We will study this question by examining the agreements signed by Germany and the UK to see if they are compatible with our republican principles: such agreements should allow for example the lifting of secrecy in Switzerland, when requested by a French judge. Our principles are not negotiable.
The Cac 40 continues to rise
Tuesday, August 23rd, 2011Sign that the markets are still very feverish, gold crossed for the first time in its history the bar in 1900 dollars an ounce to more than 1914 dollars exactly. However, according to analyst estimates, the Cac 40 continues to rise, after gaining 1.14% to 3051.36 points on Monday. The stock index climbed 1.22% to 3088.75 points.
Of the other major European stock markets, the FTSE-100 from the London Stock Exchange gained 1.02% to 5147.27 points and the Dax-30 from the Frankfurt Stock Exchange is 1.01% to 5529.26 points. Wall Street closed Monday evening while a cautious rebound Asian stock markets advance slowly.
While awaiting the president's speech to the U.S. central bank, Ben Bernanke, Friday, and the publication of the second estimate of U.S. GDP in the second quarter, the same day, the markets are mindful of the situation in Libya where the prospect a regime change seems inevitable with the fall of Colonel Gaddafi after 42 years of reign.
Oil prices retreat slightly
As a result, oil prices were cautious on Tuesday morning. In morning trading, a barrel of Brent North Sea crude for October delivery fell by 2 cents to 108.34 dollars, after losing 18 cents in early trade.A barrel of "light sweet crude" for delivery in October gained 27 cents 84.69 dollars.
On the macroeconomic front, the growth in activity in France has re-accelerated slightly in August, but three months to offset the sharp slowdown that has just experienced. The manufacturing PMI rose to 53.6 points against 53.2 in July.
In the U.S., sales of new homes in July were attendures to 16 hours.
On the corporate side, while the regime of Colonel Gaddafi is expected to end, the energy and oil are in the form: Total climbed 2.31% to 33.46 euros, GDF Suez is 1.66% to 20.50 euros EDF wins and 1.13% to 20.94 euros.
Carrefour: 1.69% to 18.95 euros
Carrefour announced Monday the appointment of Thierry Garnier, currently executive director of distribution group for growth markets, the Executive Director for China and Taiwan, replacing Eric Legros.
Sanofi: 1.72% to 49.97 euros
Aventis Pharma, Indian subsidiary of Sanofi, is close to buying activities without prescription Universal Medicare, an unlisted Indian pharmaceutical company to 75.8 million euros, said on Tuesday two sources close to the situation.
Societe Generale: 1.26% to 21.33 euros
Societe Generale has asked the bank Rothschild to set up a liquidity contract with a budget of 170 million euros to support its action, which has lost more than 40% of its value in a month.
Yahoo upgrades its search engine
Monday, July 18th, 2011Google's competitors do not want to admit defeat. Facing the giant of online search, which controls 85% of the world, his followers rely on innovation and diversification of uses to snatch half points of market share.
In the summer of 2009, Yahoo and Microsoft and had forged an alliance in online search, the first confident marketing and PPC management to the second search engine. Six months after the agreement, Yahoo had enlisted the services of Shashi Seth, a deserter from Google and AOL, as vice president in charge of innovation search engine Yahoo.
"We launched more innovations and new products over the last 18 months than in the past five years, says Shashi Seth Le Figaro. We have succeeded in increasing the number of searches per session and attracted new users. "A success that Yahoo has replicated several major markets, including France, this fall.
Additional income
By giving Microsoft the technical management of its search engine, Yahoo has indeed been able to free up resources to improve its offer vis-à-vis the consumer. "Our strategy is based on three things: first, we build a search engine that provides answers, not just links, details Shashi Seth. Next, we broaden the horizon of research to not only find information for the user but also enable it to act on it, and finally, we focus on the mobile. "
In March, Yahoo has launched Instant Search in the U.S., which can provide results before they have finished typing the question (Direct Search).To be comprehensive, the motor adds to the Yahoo Web pages from the contents of its information categories (sports, finance, local information …). The group also launched an Internet search engine applications which sends its mobile application unearthed from his computer. Finally, Yahoo is working on customizing: eventually, the engine could explore Facebook and e-mail users, whose data are compiled in an index of private content to customize the search results. "Our role is to help users find information wherever it is. We seek to expand the sources of information in a neutral way, "says the boss of innovation Yahoo Search.
These innovations do not only attract users. They also result in additional income."We focus on user experience: if it is satisfied, he returns, will do more searches and clicks on ads more, analysis Shashi Seth. How to monetize that content also changes: before, they sold mostly text links, now it sells more advertising graphics (display) on the search engine. " A format that sells more expensive than sponsored links.
Placing on the Monaco royal wedding
Sunday, June 26th, 2011The figures speak for themselves. In anticipation of the royal wedding of July 1 and 2, the National Council of Monaco, the equivalent of our Parliament, has allocated a budget of 4 million euros. Almost as much as the 4.4 million spent by the principality in 2010 to launch its corporate campaign in the French magazine and on the web. This shows the importance for the Rock the marriage of Prince Albert of Monaco and the former champion South African swimmer, Charlene Wittstock. Both in economic terms and in media coverage.
From next Friday, when the celebration of the civil union, Monaco looks indeed more than 200,000 visitors. A golden opportunity to restore a spotlight on the micro state of 35,881 inhabitants.Still considered a haven for billionaires, Monaco has indeed not escaped the crisis in recent years, in 2009 recording a decline of 9% of its tourism industry (mainly tourism business), before a resumption of 6 % last year. At issue: the crisis in the "customer proximity" (Italian and French), which became more reasonable.
Although the number of spectators attracted to the wedding should remain three times lower than the 600,000 tourists who traveled to London in April, for the marriage of William and Kate Middleton. But the Rock expects no less favorable economic impact. In anticipation of the weekend, everything was set up to attract maximum visitors: free trial of race cars, train frequency increased, on the big screen broadcast of the festivities, free parking, free admission to most museums payday loans guaranteed no fax… .Beyond the provision of 4 million euros of the National Council, the Centre has also participated in an amount that has not been made public.
Attract new large fortunes
The principality wants to use the event to attract tourists back wealthy, more and more tempted by other destinations. The sector remains in effect in the heart of Monaco's economy, with nearly 500 conventions and meetings a year and distributed 780,000 nights in the 16 luxury hotels. "Monaco must expand, transmit messages incentives to attract large fortunes, talents.It should be under the spotlight at all times, "said Michel Bouquier and the Director of Tourism of the Principality
Operation seduction seems to be working: within a week of marriage, hotels are almost full (2700 rooms, 90% in four stars), and the Rock is an increase of call for cruise ships in recent weeks. Remains to be seen, beyond the one-time event, the mass return of tourists will continue. Especially such an event is not without adverse consequences for the economy.For example, if the marriage of William and Kate has resulted in more than 570 million pounds (640 million euros) in economic benefits, productivity losses related to the only holiday of marriage (Friday, April 29 ) were valued at 7 billion euros.
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