The gray economy and softness unusual ambient temperatures may have caused consumers to be cautious in September. Including their clothing purchases. Accordingly: in France, sales of textile and clothing tumbled 10% from the same month last year.This is the French Institute of Fashion (IFM) that will sound the alarm in his last letter of conditions.
This drop in sales spares no distributor:
-Department stores as well accuse a sales decline of 7% in value in September, compared to the same period in 2010,
-Chains saw sales backward 10%
-The decline in sales is 12% for independent multi-brand and 14% for Monoprix.
Monoprix, it was confirmed that the "weather is unfavorable, has had an impact on sales", but also justifies the bad news by the fact that the month of September 2010, compared, was a great month, "sales were then actually up 7%, "says the distributor is.The postponement of a commercial called "The nine days', held in September last year but this year is set astride September and October, may have also contributed to falling sales, recognizes we also Monoprix.
The worst September for a long time …
As for independent multi-brand, the drop in sales was certainly 12% in September, but the segment of the lingerie was displayed, according to the IFM, the best resistance (+ 0.3% in value in September).
All distributors alike, sales began to level off in the summer, the balances have been very disappointing for retailers.During the period January-August 2011, they had already declined by 1.7% in value over the same period last year.
The downward trend has clearly intensified in September, which is the worst for the industry for a long time: according to the IFM, clothing sales in France had indeed increased 2% in 2010, which was a good year, after falling 8% in 2009. But they climbed 1.2% in 2008 and even 8.3% in 2007.
The outlook for the month of October are not provided completely obscured: true, according to Franck Delpal, an economist at the IFM, a slight improvement in weather clothing is not excluded in October, with relapse of temperatures .Already, the last weekend of September would, he said, was marked by an upturn in sales, including warm clothing.
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