"More people in malls, but less money to spend, so gloomy assessment of the first big weekend of shopping at the end of the year in the United States. The prospect of a significant increase in online sales during special promotions planned on Monday, a day renamed "Cyber Monday" has nevertheless somewhat reassured professionals.
Last year, the financial crisis and the collapse of credit availability during the fall had resulted in a dip of 3.4% of purchases at year end. Few analysts expect a fall as strong this year. The test of the weekend of Thanksgiving is not conclusive: the average shopper spent $ 343.31 dollars between Friday morning and Sunday evening.It is almost 30 dollars less than last year.
This decline was however offset by a higher attendance of stores: 195 million Americans flocked to the malls during the three days following the Thanksgiving holiday Thursday, 172 million were in this case in 2008. We must be cautious in analyzing these figures. The favorable weather these days is indeed a significant factor in attendance. Conversely, rising unemployment, the highest in twenty-six, and the persistent shortage of credit deter curious to succumb to the temptation of promotions.To overcome these two obstacles, the distribution industry is increasing its marketing efforts.
Emplettespour of the fun
The mall opened at dawn wanted the Americans to leave their home by displaying very low prices, but very limited quantities of popular items, for a few hours.
It was such electronic products (TVs, cameras, computers) or toys. Promotions less targeted and less fugitive is likely by Christmas. They might be less generous, however, because traders also need to preserve their margins.All factors combined, the National Federation of Retailers (National Retail Federation) table always erode global buyers end of the year of around 1%.
According to the firm ShopperTrak, during the single "Black Friday, the day after Thanksgiving, sales rose only 0, 5%. In contrast, online sales have jumped on that day by 11%, according to the firm comScore. Thursday, several department store chains publish figures of their sales throughout the month of November. This will give a better idea of the context in which the profession deals with Christmas 2009. The biggest surprise of this first weekend of shopping is that over 63% of Americans have opened their wallets to give pleasure, rather than the prospect of gifts.It shows a sign of underlying demand fairly high from some homes, eager to release a little of their savings discipline evident since last winter.
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Tags: advice, economic, home, international, small