PPR plans to sell the Fnac and Conforama

November 27th, 2009

The distribution sector, which has particularly suffered from the crisis last fall, seems increasingly difficult to find its place within the PPR Group. In an interview with the Wall Street Journal, Fran?ois-Henri Pinault has reported a "bold plan to sell its European distribution subsidiaries, including the very popular Fnac and Conforama," details the economic daily. "The sooner the better," said the businessman, saying "wish to transform the group into something more homogeneous. "We have a great weakness distribution. This is not an area that can be easily developed abroad, and says the son of Fran?ois Pinault.Following this publication, in the group attempts to relativize statements Fran?ois Pinault: "In the short term, there is no process of transfer of those signs that is committed," says a spokesman for the group.

Fran?ois Pinault jamaisn had been explicit about the fate of brands Conforama and Fnac. In an interview with Echos November 17 last, he said "I remain committed to our balance between consumer and luxury."He added: "When I became the CEO in 2005, I continued this development momentum by choosing to turn the group into global brands of equipment from the person, less dependent on their domestic market as is not the general public distribution. "

Twenty buyers would have already manifested

With the possible assignments of the Fnac and Conforama the band broke up nearly 40% of its turnover. In 2008, Fnac has indeed represented nearly 23% of group sales and Conforma just under 16%. Suffice to say that the sale of its two brands would change even further aspect of the group after the sale of spring 2006, the sale of YSL Beaute in 2008 and the flotation of a majority stake of CFAO. Meanwhile, the group has seized control of Puma in 2007.

More than focusing on the luxury sector, this change is also akin to a risky bet. Distribution activities have benefited the group in recent years to counterbalance the luxury business, which remains volatile.

Twenty buyers would have already shown in a takeover, although the head of PPR does not the IPO, as was the case for CFAO. The sale, if it occurs, should earn $ 5.9 billion (about 4 billion euros), enough to increase thereafter in the world of luxury accessories. A dozen companies are already targeted.

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