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Sponsors: "Lacourt can thank Manaudou"

Wednesday, July 27th, 2011

Lefigaro.fr – Since his triple gold medal at the European Championships in Budapest in 2010, Camille Lacourt has increased its advertising contracts. How does the commercial success he started?

Jean-François-Salessy After his success in Budapest in August 2010, Camille has indeed come to me with Fabien Gilot Ménart and William, all three members of the Swimming Club of Marseilles, so we work together. In less than 24 hours in September 2010, and even if I was going to take a year off, it was decided. Camille's situation was a bit special because it suddenly goes from darkness to light, and was approached by many brands, especially in the beauty and cosmetics.We are closer to Clarins and their way of approaching things convinced us to work with them, rather than with other brands, less respectful of the requirements for driving a top athlete. The first six-year contract (to 200,000 euros per year, ie), indexed on the results of Camille and with a conversion clause, was based on what competitors offered. It was a beautiful first contract. We have also partnered with the OEM Tyre, which is unusual since Camille involved in the development and technical improvement of products it uses. He is also interested in the sale of these products, between 10 and 15% of sales according to the ranges.

French swimmers are they becoming future footballers?

I do not believe, and I do not want to turn into Camille Lacourt Christmas tree.We will announce in September a new partnership with a ready-to-wear, but it should be the last. He is now fine partnerships should not be wasted by "selling" in all directions. When talking about total earnings of Camille Lacourt (estimated this year to 700,000 euros ed), we forget that it is barely a month's salary football star. On the other hand, it is undeniable that the French swimming much more interested in brands and sponsors that there are six or seven years. I think Camille can say thank you to Laure Manaudou, who opened a gap, taking the very strong public support. It is no secret: it has made this popular sport, which attracted the public, media and sponsors. Today these brands look like a real sport discipline of competition, with major events and boys and girls out of the ordinary …who is a potential advertising. In a few months, these boys and girls who emerge may tell themselves, thank you to Camille Lacourt!

Jeremy just Stravius, who also athletic Tuesday, he may steal the show with brands?

It is a bit simplistic to look at it that way. Each swimmer to his personality. Camille Lacourt someone is authentic, casual and simple, has a rather glamorous image. This is not a scoop. But by winning yesterday with Jeremy Stravius ​​his world title in 100 meter backstroke, he also confirmed that he had not physically beautiful, he had another dimension. Which was very important to us because being European champion was not enough.If that fails, many would have indeed been delighted to say that he had lost in the advertising contracts and partnerships! The next objective is to confirm the sporting dimension to the London Olympics in 2012 (which would also provide the swimmer performance related bonuses as part of its contracts with Clarins and Tyre, ed.) For his part, Jeremy Stravius ​​has the best performance of his career. I am not his agent but I think its position corresponds to a different segment than Camille. His image more reassuring, more associated with strength, may be of interest to companies in the energy sector, banking or insurance. Like Alain Bernard for example, and partnerships with EDF Assurances or April.

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Asia market falls into the red

Monday, July 25th, 2011

Earlier this week in the red for the Asian markets. While the euro area has managed to agree on a bailout of Greece, the markets are now focusing on the United States where members of Congress have tried again Sunday to reach an agreement on raising the ceiling debt, but without success. As discussions get bogged down, operators are looming deterioration of the U.S. debt. A nightmare scenario envisioned by the markets to nine days of the deadline mentioned by the Treasury before a default.

At the Tokyo Stock Exchange, the Nikkei, which started on a decline of 0.51%, has cut its losses during the meeting. An hour of closing, he gave up 0.79% at 10,052 points. The market was particularly weighed down by further appreciation of the yen against the greenback. In morning trading, the dollar is worth 78.35 yen against 78.47 Friday.Export values ​​suffer, just like Sony (-2.05%), Honda Motor (-0.93%) and Toyota (-1.05%).

The concerns are the same in the rest of the region. The Stock Exchange of Hong Kong and Shanghai respectively lost 0.79% and 2.10%. In Hong Kong, the banking sector is battered. HSBC 0.77% loose. In Korea, the Kospi was down 0.81% while in Australia, the S & P gives up 1.48%. Only the Indian Sensex manages to remain in the green, up 0.13%.

Oil down

Oil prices were also down on their Monday in electronic trading in Asia, the market worried about the lack of agreement in the United States on raising the debt ceiling.

In morning trading, a barrel of "light sweet crude" for August delivery lost 1.08 dollars to 98.79 dollars. That of Brent North Sea crude for September delivery lost 60 cents to 118.07 dollars.

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Hiring on permanent contracts rose in France

Friday, July 22nd, 2011

After a dynamic first quarter of 2011 (+8.4%), statements of hiring more than a month have edged down 1.4% in second quarter 2011, according to a study published ACOSS today ' hui. But they are nevertheless remained at a high level (1.94 million hires), comparable to the peak reached in early 2008. This decrease is due to decreased hiring in CSD over a month (- 4.6%), while those on permanent contracts have kept a steady pace (+2.9%). Including contracts of less than one month, the total number of declarations of non-temporary employment has remained stable compared to last quarter. However, it rose 5.7% year on year.

The decline in hiring of more than a month was mainly observed in the very small (- 2.9%). In companies with more than 20 employees, these hires were stable (- 0.3%), supported by the CDI (6.5%).In one year, reports of hiring more than a month increased by 2.0% in TPE and 8.5% in companies with more than 20 employees.

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Beware of counterfeit notes of 20 and 50 euros

Wednesday, July 20th, 2011

In the first six months of the year, the European Central Bank, through the 17 national central banks in the euro area, has withdrawn from circulation approximately 296,000 counterfeit euro banknotes. A figure down 18.8%. As usual, these are the breaks of 20 and 50 euros that have been copied the most, with respectively 43 and 36% of counterfeit notes detected. Thus, the probability of having one day turn a fake is minimal, since currently, 15 billion euro banknotes circulating in the world with 13 billion in the hands of 330 million Europeans.

How to recognize a counterfeit bill? "First is the button: the ticket must be firm and crack when it is bent, and some inscriptions in relief is palpable. Then you look at it: we mark the traditional watermark, the black security, we detect signs of security by transparency, etc..And then tilts: the band or disc holographic silver toggles the face value and the € symbol, "said Francis Coustin, communications director of the Bank of France, stating that there are eight recognizable security features of immediately, then another series of signs visible with ultraviolet light, which traders often have, and finally other signs that only the European Central Bank and national central banks can detect. In all, there are 63! (See the interactive presentation of the security features of the ECB)

The ECB shall ensure consistently maintain its technological edge on the counterfeiters, who face risks thirty years' imprisonment and 450,000 euros fine. The Bank of France, also a civil party, does not claim a symbolic euro in damages.Within the Eurosystem, work is underway to develop a second series of euro banknotes, the theme will look like the current (see box).

A ticket is damaged, torn, not calcined is not lost

Think again if you think the ticket you just go to the machine, or your child has torn, is worthless. While it may legitimately be refused by your merchant, but the Bank of France, she will be able to replace them. In extreme cases – ticket sales, burned, burned, mutilated, wet, soft, bonded, etc.. – It is always possible to be "paid" but for a fee of 20%.

Francis Coustin the occasion of the exhibition Euro: the exhibition at the Cité des Sciences and Industry at La Villette (Paris XX) until September 4 – which comes in a fun way about the history of the euro, its manufacture, the security features of tickets, etc..- Chronicles the misadventures of people who burned their tickets, ensuring that parts of the Vatican, Monaco or San Marino (Italy) should be retained as they are rare … and therefore valuable, but warns, however, that collecting tickets francs (date of exchange limit, February 17, 2012) does not promise any profit, "they will be worth nothing then strictly."

Euro: the exhibition, organized for the first time in France, the European Central Bank and the Bank of France, has already attracted over 100,000 visitors in recent months in Europe, from Barcelona to Tallinn via Rome or Berlin.

Cotton in the mass circulation

• How does one manufacture a ticket?

To make the paper is bleached cotton fibers (only one note is made of cotton) in a water bath at high pressure and high temperature.The resulting pulp is then passed through a paper machine. To obtain the special paper, called Paper Trust, own bank notes, are incorporated in the paper some security features such as watermarks and security thread.

• Where do we manufacture the tickets?

In Europe, paper is supplied banknote paper to the fourteen high-security printers who print the euro banknotes in the European Union. In France, since 1915, tickets are no longer manufactured at Bercy, in Seine-et-Marne, but Chamalières (print) Auvergne – nothing to do with Valerie Giscard d'Estaing, who became finance minister from 1962 to 1966 -, and Vic-le-Comte (stationery). A year earlier, the Paris site was briefly occupied by the Germans, hence the decision to relocate the "safe" to an area less exposed.

• How many tickets are made in France?

In 2010, 2.45 billion tickets were delivered by the Manufacturing billest which 1738 billion euro, central banks outside the euro zone commander in France tickets. Every day, these are some 6.7 million tickets that are born in Auvergne.

• Where do the tickets then?

Once made, the tickets are sent to branches of the Banque de France equipped with crates. Then carriers (Brinks, etc.). Come back to supply banks, which themselves carry out their distributors, or retail, which brews each day astronomical amounts of cash, and merchants.

• How long does a ticket?

Tickets and circulate from hand to hand, and come back regularly and the Bank of France, which sorts all tickets at once, to put back into circulation as tickets safe and in good condition. To do this, sorting machines at high speed are used to check in a split second the authenticity of tickets. Notes unfit for circulation are destroyed and replaced.Finally, an average, the average life span of a 5 euro note is fourteen months and that of a ticket 50 euros for three and a half years.

• Some rules to know:

– A merchant has the right to deny him a ticket that looks suspicious, a merchant can refuse to cash more than 50 pieces in a single payment, a merchant has the right to refuse a big ticket for a small purchase: the customer must to the extra-A trader does not have the right to refuse display notes 100, 200 and 500 euros denying a legal tender banknotes is punishable under the Penal Code-If I a ticket printer or scanner, I am off-the-law.

The design of banknotes and coins

• Tickets continennent all a European monument and a bridge. But if some drawings look fiercely at a known site, none really exists.In December 1996 that ended the contest European models of the euro banknotes, which was won by Robert Kalina, designer of the National Bank of Austria. Gaphisme inspired by the architectural styles of seven periods in the history of European culture: the classic notes of € 5, the novel for those 10 euros, Gothic for 20euros, the Renaissance for 50 euros Baroque and Rococo for 100 euros, glass and steel to 200 euros, and the architecture of the twentieth century for 500 euros.

• As for parts, the idea was that they have a common European side (battery) and the national side (face). A European competition was then held to select the number of common sides. The winner was Luc Luycx, graphic designer at the Royal Belgian Mint. And in the end, the 17 countries of the euro area are some 136 different pieces move.The choice of the national side has done differently in each country. In Italy, the themes were selected by viewers of the Italian channel RAI. In monarchies, the effigies of kings were most often represented.

"Join the game" Rally France Euro 2011 for children aged 9 to 12 on www.euro.ecb.eu

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Good results support Wall Street

Friday, July 15th, 2011

Wall Street opened up Friday, the good quarterly results published by Google and Citigroup offset concerns over the sovereign debt of both sides of the Atlantic. A few minutes after the opening, the Dow Jones gained 0.5% (62.28 points) to 12,499.40, the S & P 500 took 0.6% (7.87 points) to 1,316.74 and the Nasdaq Composite progressed from 0.97% (26.67 points) to 2789.34. Thursday, Wall Street has ended in the red.

The New York Stock Exchange, however, could be subject to significant headwinds on Friday, with one hand the threat of Standard and Poor's rating on the United States and comments from the Fed that has dampened hopes of new measures support the economy, and the other successful companies including Google, which announced Thursday after the close of figures well above expectations.

The issue of U.S. debt should again be a central concern of investors. The negotiations started on the subject by U.S. President Barack Obama with the Republican opposition are currently deadlocked, Republicans a majority in the House of Representatives refused to vote an increase in attacks and demanding that the deficit .

Finally, sovereign debt in the euro area will remain a central concern.No date has been officially given for the planned summit between European leaders to try to stop the contagion of the debt crisis, a blur that weighs more on investor sentiment.

On the foreign exchange market, the euro has stabilized against the dollar at 1.4140 dollars against 1.4141 dollars last night. The euro rose slightly, however, against the Japanese currency to 112.03 yen against 111.89 yen yesterday. On the commodities market in the current context of heightened uncertainty about the public debt in Europe and the United States, gold is looking for: the metal-King reached a new record yesterday to 1594.45 dollars. It flows back slightly this morning.On the New York Mercantile Exchange (Nymex), a barrel of "light sweet crude" for August delivery traded at 96.46 dollars, up 77 cents from the previous day.

On the front indicators, the index of consumer prices declined 0.2% compared to May, seasonally adjusted data, while analysts expected a 0.1% decline, according to their median forecast . The activity of the manufacturing industry shrank in the New York area in June for the second consecutive month, according to the Empire State index released Friday by the central bank (Fed) remained negative at -3.8. Analysts predicted that this index, which had fallen sharply in the previous month to -7.8, ironed above zero, the boundary between growth and contraction.Industrial production is, it, in line with expectations, up 0.2% in June

Google the center of attention

The side of values, Google announced after the close having recorded an increase in earnings of about 36% in the second quarter of 2011, despite investments still rising in the world's leading Internet search. The title wins more than 11% to 591.05 dollars.

Citigroup (2.49% to $ 40) Friday reported a 22% increase in net profit in the second quarter to $ 3.3 billion (2.33 billion euros) against 2.7 billion a year earlier. The third U.S. bank by assets shows a profit of $ 1.09 per share against $ 0.90 a year earlier, while economists were expecting $ 0.96.

The day before, JPMorgan said it had done for the second quarter net income of $ 5.4 billion against 4.8 billion last year. Net banking income rose by 7% over the quarter and 6% in the first quarter to 27.4 billion. The title gives 0.42% to 40.20 dollars

Always on the side of values, Hyatt Hotels (0.13% to 39.32 dollars) has announced the acquisition of a series of 24 hotels and assets attached for about $ 802 million from LodgeWorks and a group of capital investors. The transaction should generate an increase in operating income for the group of about $ 50 million from 2012.

The Board of Directors of Ralcorp Holdings (-1.96% to 84.92 dollars) has unanimously approved the principle of a split between Post and Ralcorp Foods.In addition, the company said to expect an adjusted earnings per share from 1.13 to $ 1.18 in the third quarter.

Also note, the Advisory Committee of U.S. health authorities (FDA) for oncology pharmacy issued a recommendation unanimously in favor of an accelerated approval process for Adcetris, a drug from the laboratory to Seattle Genetics treat Hodgkin's lymphoma. The title gives up 11.21% to 18.05 dollars.

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2011 a good year for the use of frames

Wednesday, July 6th, 2011

Click the preview to enlarge the graphic.

The Director General of the Association for the use of frameworks (APEC), Jacky Chatelain, a smile: "2011 will be a very good year for the recruitment of executives," said he. It will be even better than expected. Tuesday during the presentation of its traditional mid-point year, his organization has substantially revised its statistics on the rise, according to his calculations, 194,000 cadres would be hired this year, against 181,000 originally announced in February as part of the APEC business panel 2011.

These figures confirm the trends optimistic in recent months. The latest indicator Apec published in May, the number of jobs grew by 70% year on year, driven by services, led by computer functions and research and development.In addition, mobility management, reflecting a renewed confidence, has also increased from 5% in 2009 to 7% in 2010.

The reasons for this dynamism? A greater investment in the first half of 2011, from 1.9% earlier this year to 3.8%. "For three years, we have established a strong link between investment and employment," said Jacky Chatelain. On the basis of a model by connecting the executive search, investment and growth, APEC has also made a forecast of recruitment to five years.

New legislation

With an investment of 3% per year, it expects an increase in employment context, not only in the second half of 2011, but over the next four years."However, investment has not recovered its pre-2000 levels," notes the director general of APEC, citing "a problem of competitiveness of the French economy, a profitability that is struggling to recover , difficult access to credit and public investment that does not play a role. " In this context, recruitment is expected to slow over the years. According to the study of Apec, they increase by 18% in 2011 compared to 2010, then increase by 8% in 2012, 5% in 2013, 6% in 2014, and begin to decline by 1% in 2015 to be at 232,100 hires.

The year 2015 was "marked a plateau for hiring managers in a market that lacks strong enough levers," says Apec.According to Jacky Chatelain, public policy must "be sensitive to investment."

In developing this scenario, APEC has also included new legislation on retirement and senior employment, which, combined with good market conditions of employment context, would encourage more employees working from more later. Thus, the proportion of managers employed at the time of retirement may remain stable at 69% over the period.

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The answer to skeptics Walnut

Friday, July 1st, 2011

To the Governor of the Banque de France's fundamental reforms undertaken by Greece will require eighteen months to take effect, requiring the donor countries to consider an extension of the duration of their funding. It demolishes the idea that to get out of Greece must leave the euro area.

LE FIGARO. – Is it realistic to think that Greece will really pay off debts?

Christian Noyer. – Absolutely. The effort to reduce deficits should be continued. The remediation plan is credible, it is the Greek government to find a balance between increased revenue and reduced spending. There is room for maneuver: to improve tax collection and initiate privatization, which is the quickest and least painful to reduce public debt.Last year, the government has cut the deficit to 5% of GDP which proves that it is possible with determination, to get quick results.

Is not it a shame that the plan agreed with the IMF and Europe is primarily financial and does not propose economic strategy for growth?

I disagree with this criticism. The expected reforms have two aims: improving the public accounts and strengthen the growth potential of the Greek economy, make it more competitive.

But it is impossible to rely on the devaluation of the currency. Is not that a handicap?

No, because you can get the same result by reducing production costs and nominal wages.On the surface this may seem obviously more complex than a depreciation of the exchange rate, but in reality, we avoid the perverse effects of the devaluation, which increases energy costs, the cost of raw materials and results in a higher cost of debt when it is denominated in foreign currencies. Overall, a modest reduction in income yields the same economic effects that a significant devaluation.

Why must now implement a second remediation plan, a year after that of summer 2010?

The original plan, decided in an emergency, assumed that in 2012 Greece back in the financial markets. It was clearly too optimistic. The fundamental reforms will require more than eighteen months to produce their effects and restore confidence.A three-year horizon seems justified, and that is the average duration of IMF programs.

The facts do not they give reason to Eurosceptics who the countries in the euro area are far too dissimilar to live with the same currency and the devaluation is the way?

Certainly not! Eurosceptics believe that the devaluation could make a country competitive and give sound public finances. Wrong. And the French experience has shown us. In thirty years, and many devaluations, we have never posted a budget surplus and so we were never able to reduce our debt stock! What brings the competitiveness, it is a sound public financial management, careful monitoring of production costs and structural reforms conducive to long-term growth.Moreover, being dissimilar in the same currency area is not necessarily a handicap, as shown in the American example. But it is clear that we were not vigilant enough about the differences in competitiveness, which have widened within the euro area. When a country has increased productivity by 1% to 2% per year and that his wages rise from 7% to 8% per annum, it is sure that it is untenable after ten years. As central bankers, we will be more critical and will not hesitate to publicly condemn such abuses.

A single currency and a market without trade barriers can they be sufficient to constitute an integrated market, while tax and social security are very different?

You're right, we must go further and further integration for a functioning monetary union. The European Commission is currently working.Similarly, we must return to a single banking market. Before the crisis, with the ECB, financial institutions in the euro area benefited from refinancing conditions identical, making a single market. But with the crisis and massive government intervention in favor of their banks, the markets viewed the bank credit ultimately depends on the state, rating agencies have correlated the ratings of banks with those of sovereign states in which they operate. It's a real problem.We must return to a single European banking market and create such a federal system that can manage the deposit guarantees and bank crises in Europe.

What do you think of the device proposed by the French banks?

This solution has the advantage of being on a voluntary basis – since it is the banks themselves who have proposed – and is attractive for all financial actors, pension funds and insurance … In particular, the formula provides investors with a guarantee of repayment of the principal holders can then consider that it's more interesting to come to a scheme such as staying with the debt they are today.It is a development that I welcome, though some technical issues remain to be resolved and accounting.

You yourself have referred to "horror scenario" …

Yes, because the restructuring would be a disastrous solution. Greek debt is owned primarily by the Greek economy, banks and pension funds … A Greek default on its debt immediately would mean serious problems for Greek banks. The state would then be forced to bail out its banking system. And overnight, no one would lend to Greece. The country would be forced to post a budget surplus, a surplus in its balance of payments in order to pay its civil servants, social security spending, etc.. Such a scenario would require an adjustment to ten times and with minimal delay.This is absolutely dramatic, hence the term "horror scenario".

We often speak of a "plan B" for Greece, in case it would be in default. What do you mean by this term?

There is no plan B. Greece must bring this plan to completion to find a healthy sustainable economy.

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Rumors surrounding the release of Apple TV

Wednesday, June 29th, 2011

The scenario leading to the release of Apple TV is taking shape. As the months that preceded the presentation of the iPad, in January 2010, the indices in Asia begin to multiply. Since the beginning of the year, analysts who were on the scene returned with the assurance that Apple had already started working with his subcontractors on the project. "Apple is in the preliminary stages of designing a TV," wrote this weekend Katy Huberty, the investment bank Morgan Stanley.

The entry of Apple in the TV segment, though still in the rumors, is already the subject of scholarly speculation in financial circles.According to the analyst Gene Munster of Piper Jaffray, which published a note last week, an Apple TV would make the company an annual turnover of $ 2 billion in 2012, a total market of hundred billion dollars. For its part, Morgan Stanley expects additional revenues long-term $ 19 billion, three-quarters of revenues generated by the iPhone in 2010.

The Apple TV built into a TV

If the analysts are so sure two is that while Apple pushes prior to embarking on television. The company initially afford, thanks to profits generated in recent years by the iPhone and iPad. Perched on a cash reserve of 77 billion dollars, Apple announced earlier this year signed a two-year contract for $ 3.9 billion from a mysterious supplier.According to Gene Munster, this investment will supply 3.5-inch screen (diagonal measurement of the iPhone) to 50-inch TVs.

More importantly, analysts point out that the TV fits perfectly into the strategy of Apple. The company markets since 2007 Steve Jobs Apple TV, a box that provides access to the contents of Mac and online services on the big screen the show. First described as a "hobby", the small device has received a major update last fall. He is now based on the same basis as the iPhone, which takes the processor and operating system, IOS. Apple has sold 2 million since then.

Leaving a TV, so Apple could integrate Apple TV into a flat screen and add some new features free business cards."Videoconferencing FaceTime, the App Store App Store and iTunes and the game would find their natural place," writes Brian White Ticonderoga Securities. This TV would display the photos, music and files stored on icloud, the new storage online Apple suggests Gene Munster. As for Apple TV today, the unit would go from an iPhone or an iPad, as a remote control.

The reluctance of TV

Analysts who have studied the subject, the players already installed, such as Samsung, LG and Sony have every reason to fear the arrival of Apple. The power of its brand and the uniqueness of its design would wreak havoc. "Television is the center of living rooms around the world, and an Apple TV would likely be a huge success," anticipates Ticonderoga Securities.As for the iPhone, Apple could attempt to enter the market by the high-end model with a 2000 dollars, Piper Jaffray suggested in the summer of 2010.

In addition to competing with electronics manufacturers, Apple would also respond to Google and Microsoft, that have made television a major development. After testing mixed in television connected, Microsoft has taken a strong position in the home through the Xbox 360, and its video-on-demand and video conferencing. Google, which launched last year the platform Google TV, is it more worthwhile. But a major update, dubbed "Fishtank" is in preparation.

Despite these optimistic forecasts, Apple will have to adapt outside the United States in very specific local markets.In France, telecom operators already provide access to video on demand and Internet through their "box", very well established. For now, televisions connected televisions are more "connected", judged last week Nonce Paolini. Preparing for the arrival of Apple and Google, the owner of TF1 has also requested a "sanctuary of the signal" so that these new actors in television do not add information connected interactive emission channels without permission.

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Placing on the Monaco royal wedding

Sunday, June 26th, 2011

The figures speak for themselves. In anticipation of the royal wedding of July 1 and 2, the National Council of Monaco, the equivalent of our Parliament, has allocated a budget of 4 million euros. Almost as much as the 4.4 million spent by the principality in 2010 to launch its corporate campaign in the French magazine and on the web. This shows the importance for the Rock the marriage of Prince Albert of Monaco and the former champion South African swimmer, Charlene Wittstock. Both in economic terms and in media coverage.

From next Friday, when the celebration of the civil union, Monaco looks indeed more than 200,000 visitors. A golden opportunity to restore a spotlight on the micro state of 35,881 inhabitants.Still considered a haven for billionaires, Monaco has indeed not escaped the crisis in recent years, in 2009 recording a decline of 9% of its tourism industry (mainly tourism business), before a resumption of 6 % last year. At issue: the crisis in the "customer proximity" (Italian and French), which became more reasonable.

Although the number of spectators attracted to the wedding should remain three times lower than the 600,000 tourists who traveled to London in April, for the marriage of William and Kate Middleton. But the Rock expects no less favorable economic impact. In anticipation of the weekend, everything was set up to attract maximum visitors: free trial of race cars, train frequency increased, on the big screen broadcast of the festivities, free parking, free admission to most museums payday loans guaranteed no fax… .Beyond the provision of 4 million euros of the National Council, the Centre has also participated in an amount that has not been made public.

Attract new large fortunes

The principality wants to use the event to attract tourists back wealthy, more and more tempted by other destinations. The sector remains in effect in the heart of Monaco's economy, with nearly 500 conventions and meetings a year and distributed 780,000 nights in the 16 luxury hotels. "Monaco must expand, transmit messages incentives to attract large fortunes, talents.It should be under the spotlight at all times, "said Michel Bouquier and the Director of Tourism of the Principality

Operation seduction seems to be working: within a week of marriage, hotels are almost full (2700 rooms, 90% in four stars), and the Rock is an increase of call for cruise ships in recent weeks. Remains to be seen, beyond the one-time event, the mass return of tourists will continue. Especially such an event is not without adverse consequences for the economy.For example, if the marriage of William and Kate has resulted in more than 570 million pounds (640 million euros) in economic benefits, productivity losses related to the only holiday of marriage (Friday, April 29 ) were valued at 7 billion euros.

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Fillon encourages SME growth

Thursday, June 16th, 2011

Create new champions and allow SMEs to grow is one of the main thrusts of government policy. A few weeks ago, Nicolas Sarkozy explained before 2,000 SME leaders that his goal was "to strengthen their competitiveness and ability to exporation. The Head of State announced that the public bank Oséo enjoyed an additional one billion to allow companies to open their capital without losing their freedom of action. On Thursday, Prime Minister François Fillon unveiled a new series of measures to "grow" at the conference organized by the World SME employers' organization CGPME chaired by Jean-Francois Roubaud.

"We are now in the recovery phase, and this turning commands us to go on the offensive to solidify the growth.We know the tryptic winner: we must help our SMEs to find financing, focus on innovation and of course help to export, "said Francois Fillon.

5 billion of public money

The Prime Minister announced that the State, which played a key role during the crisis, would continue its efforts. The France Investissement is extended to 8 years from 2012, "with a public commitment of 5 billion euros over the period. This will allow an increase of 50% of the annual public investment. " This device, created in 2006 for a period of six years, combines public (Deposit and Consignment Office, the Strategic Investment Fund) and private actors (banks, insurance). He entered the capital of SMEs to strengthen their capital base need a personal loan with bad credit. Since its inception in 2006, 2 billion euros and injected public money has leveraged over $ 7 billion of private financing."France Investissement has been a success at a time when the crisis struck the capital investment, where insurers fell significantly their funding," noted Francois Fillon.

Caisse des Depots and many insurance companies will also launch a fund of 200 million euros by the end of the year that will invest in small and medium-sized companies employing between 250 and 5000 employees.

François Fillon has reassured businesses who fear that the credit becomes expensive and scarce funding because insurers and bankers will have to apply the new prudential rules, called Solvency II and Basel III. "I want to tell you that the State will be very careful that there is no withdrawal of private investors in financing the real economy, particularly in the financing of unlisted SMEs," assured the Prime Minister.For its part, the Banque de France set up a tracking stock of credits to companies with fewer than 10 employees.

Commenting on the controversial issue of the premium for employees of companies distributing dividends up, adopted by the Assembly on Wednesday night despite strong criticism CGPME, the MEDEF and unions, Francois Fillon said the state had taken "responsibilities" for lack of agreement between unions and employers.

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