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Sponsors: "Lacourt can thank Manaudou"

Wednesday, July 27th, 2011

Lefigaro.fr – Since his triple gold medal at the European Championships in Budapest in 2010, Camille Lacourt has increased its advertising contracts. How does the commercial success he started?

Jean-François-Salessy After his success in Budapest in August 2010, Camille has indeed come to me with Fabien Gilot Ménart and William, all three members of the Swimming Club of Marseilles, so we work together. In less than 24 hours in September 2010, and even if I was going to take a year off, it was decided. Camille's situation was a bit special because it suddenly goes from darkness to light, and was approached by many brands, especially in the beauty and cosmetics.We are closer to Clarins and their way of approaching things convinced us to work with them, rather than with other brands, less respectful of the requirements for driving a top athlete. The first six-year contract (to 200,000 euros per year, ie), indexed on the results of Camille and with a conversion clause, was based on what competitors offered. It was a beautiful first contract. We have also partnered with the OEM Tyre, which is unusual since Camille involved in the development and technical improvement of products it uses. He is also interested in the sale of these products, between 10 and 15% of sales according to the ranges.

French swimmers are they becoming future footballers?

I do not believe, and I do not want to turn into Camille Lacourt Christmas tree.We will announce in September a new partnership with a ready-to-wear, but it should be the last. He is now fine partnerships should not be wasted by "selling" in all directions. When talking about total earnings of Camille Lacourt (estimated this year to 700,000 euros ed), we forget that it is barely a month's salary football star. On the other hand, it is undeniable that the French swimming much more interested in brands and sponsors that there are six or seven years. I think Camille can say thank you to Laure Manaudou, who opened a gap, taking the very strong public support. It is no secret: it has made this popular sport, which attracted the public, media and sponsors. Today these brands look like a real sport discipline of competition, with major events and boys and girls out of the ordinary …who is a potential advertising. In a few months, these boys and girls who emerge may tell themselves, thank you to Camille Lacourt!

Jeremy just Stravius, who also athletic Tuesday, he may steal the show with brands?

It is a bit simplistic to look at it that way. Each swimmer to his personality. Camille Lacourt someone is authentic, casual and simple, has a rather glamorous image. This is not a scoop. But by winning yesterday with Jeremy Stravius ​​his world title in 100 meter backstroke, he also confirmed that he had not physically beautiful, he had another dimension. Which was very important to us because being European champion was not enough.If that fails, many would have indeed been delighted to say that he had lost in the advertising contracts and partnerships! The next objective is to confirm the sporting dimension to the London Olympics in 2012 (which would also provide the swimmer performance related bonuses as part of its contracts with Clarins and Tyre, ed.) For his part, Jeremy Stravius ​​has the best performance of his career. I am not his agent but I think its position corresponds to a different segment than Camille. His image more reassuring, more associated with strength, may be of interest to companies in the energy sector, banking or insurance. Like Alain Bernard for example, and partnerships with EDF Assurances or April.

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Bourget: the ongoing battle between Boeing and Airbus

Tuesday, June 21st, 2011

Day Two at Paris Air Show. Orders continue to rain, sometimes for the European Airbus, Boeing now for … and then the other aircraft manufacturers such as Embraer and Canadian Bombardier. Yesterday, for its opening day, is Qatar Airways has started the ball rolling by signing orders for six Boeing 777-300 long-haul ER for a list price of $ 1.7 billion.

In all, more than 200 aircraft were sold for a total of about $ 26 billion. By late afternoon, Airbus was able to engrager firm orders for 142 aircraft, for a total of $ 15 billion (10.4 billion euros) on the paper.His great rival Boeing for its part showed orders for nearly 40 aircraft and nearly $ 11 billion.

On Tuesday, John Leahy, commercial director of the European aircraft manufacturer, is pleased to have received 544 commitments for the A320neo which should enter service in 2015: "We said earlier this year that we would get 500 orders (for A320neo) by the end of the Paris Air Show. We achieved this goal with three days in advance, "he said.

• Airbus (EADS)

– The low-cost airline IndiGo Indian could confirm an order Wednesday's historic $ 16 billion on Airbus 180 aircraft, according to Reuters.

– CIT Leasing has signed a memorandum of understanding to buy 50 Airbus family A320neo.This command, which has yet to be confirmed, reached $ 4.6 billion at list prices only.

– The U.S. airline JetBlue Airways is about to buy 40 Airbus family A320neo, told Reuters in an industrial source. "An announcement will be made during the day," she said.

– Garuda Indonesia has signed Tuesday a memorandum of agreement to purchase 25 Airbus A320 Family aircraft, including 10 A320neo.

– The Taiwanese company Transasia Airways has ordered six Airbus A320neo. This order represents $ 600 million based on list prices.

• Boeing

– Aeroflot has ordered eight 777-300ER personal loans for bad credit. Based on list price, this order represents $ 2.3 billion.

– The low-cost airline Norwegian, major competitor of the Scandinavian airline SAS, has ordered 15 medium-haul Boeing 737-800 aircraft for $ 1.2 billion at list prices. Norwegian has also finalized the purchase of three long-range 787 "Dreamliner" in response to an intent to purchase that was announced in May.

– Malaysian Airline System (MAS) announced Tuesday it had exercised its purchase option on 10 Boeing 737-800. Malaysian airline said that this command was more than $ 800 million based on list prices. So far Boeing has awarded this order to a customer not identified in its list of 2011 contracts.

– The Mongolian airline MIAT Mongolian Airlines has ordered two aircraft the Boeing 737-800 Next Generation aircraft and 767-300ER for a comprehensive list price of $ 245 million.

• Bombardier

– The Swiss company VistaJet, which specializes in business aircraft, has ordered 10 units of Global 8000 for a list price of $ 650 million.

– The South Korean airline Korean Air has signed a letter of intent to acquire up to 30 Bombardier CS300, including the outright purchase of 10 aircraft.

• ATR

– ATR, a joint venture between EADS and Finmeccanica, announced Tuesday it had garnered 78 firm orders and 32 options from the beginning of the year, for a total of $ 2.4 billion.Turboprop aircraft manufacturer has unveiled its second control room, from the Brazilian airline Azul Linhas Aéreas ATR 72-600 for 10 to nearly $ 227 million.

• Comac

– The Irish company Ryanair low cost will help the Chinese manufacturer Comac to develop its medium-haul C919, to be marketed in 2016, when she was broken in late 2009 negotiations to purchase medium-haul Boeing.

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United States and Europe to equality before the financial crisis

Thursday, June 9th, 2011

The postman always strikes thrice. After Standard & Poors, which last April, had deteriorated from "stable" to "negative" view of U.S. Treasury debt and Moody's last week, it was the turn of the rating agency Fitch 's worry about the state of public finances. This new warning shot has been received with a certain coolness in the financial markets. Neither the dollar nor the yields of Treasury bonds have really responded. The greenback has recovered even vis-à-vis the euro, while flexing against the Japanese yen and Swiss franc, which are now designated as safe havens.

The reason is that the warning of the three rating agencies is aimed mainly at American politicians."There is an increased risk that the White House and Congress fail to agree to raise the debt ceiling," Standard & Poor's had estimated a month ago and a half. Fitch takes this same vein, fearing a "governance crisis" in America.

Somehow the Old Continent and the United States now find themselves tied. On the European side as they felt the injustice of sovereign debt crisis that has raged for over a year now.

For the euro area figures are "much better" than the U.S. federal government, continue to remind Christine Lagarde and Jean-Claude Trichet, whether deficits (respectively 4.4% and 10 , 8% of GDP in 2011) or the importance of debt (87.3% of GDP and 99.5% by the other side of the Atlantic).

The argument was certainly largely specious, since the European Monetary Union is not a political federation Low fee payday loans. It is therefore appropriate that the financial markets address the weak links in the club (Greece, Portugal or Ireland). And here is the political will of member countries of the euro area, their solidarity, which is on the spot.

A recovery "desperately slow"

In a different institutional context, the cohesion of the United States is, too, on the grill.Not the Federation itself, but the coexistence of a democratic government and a Republican majority in Congress, even less inclined to make reciprocal concessions that 2012 will be a presidential election year. "There is a risk that the electoral timetable in the United States, France and Japan and possibly elsewhere, may complicate the implementation of policies (fiscal consolidation), had also warned the IMF in its meeting in April.

The political equation of American public finance is even more delicate than the economic, monetary and financial seems more uncertain than ever. Ben Bernanke, the Fed chairman, the Central Bank, acknowledged Tuesday that the takeover was "desperately slow", arguing for a "monetary policy accommodative." This means keeping interest rates low.

But the extension of quantitative measures and Others sing beyond June 30 this seems to be excluded. In other words, the Fed will stop its purchases of Treasury bills, while last fall she has covered 70% to 80% of paper issued by the federal government to finance its deficit. This means if the injunction of credit ratings agencies must be taken seriously.

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Microcredit is a public increasingly wide

Monday, June 6th, 2011

For Adie (Association for the Right to Economic Initiative), this week is crucial. From June 7 to 11, during the 7th week of Microcredit it organizes, the association collects more than 7,000 applications for funding so that it provides almost 12,000 per year. It is also an opportunity for this structure, a pioneer of microcredit in France and Europe, to remind the public that this formula is not restricted to developing countries and is effective in supporting microenterprises. "This formula is one way of returning to work essential in today's society," says Catherine Barbaroux, new president of Adie.She succeeds Maria Nowak, creator and executive structure for more than twenty years.

To date, over 100,000 microloans (the original financing plan must be less than 8000 euros) have already been granted to entrepreneurs or unemployed recipients of social minima. Catherine Barbaroux estimated that the 12,000 annual cases followed today could be doubled by 2015. It has to be founded on the 130 and 190 antennas permanence of the association spread over the territory. "Our statistics show that the entrepreneurs that we support have the same success rate as other entrepreneurs," she says.

Forums in France

These microentrepreneurs also create jobs other than their own, since the average is 1.38 jobs per company, says she.Finally, if the major projects on trade and personal services, Catherine Barbaroux believes that microenterprise is perfectly suited to innovative services such as on sustainable development.

To popularize microcredit, the forums will be held in Paris, Bordeaux, Lille, Lyon, Nantes and Marseille. But it is especially the testimony of microentrepreneurs that mark the minds about the effectiveness of this boost. "I needed 3,000 euros to complete my file and start my cycle shop in Paris, remembers Jean-Pierre Gestin, the RMI at the time, with two dependent children. Impossible in a traditional bank. In Adie, I was just received, warmly, and it was resolved in a fortnight. And since I work. "As for Dominique Voisin, she was able to launch its activity nursery collection in the Nantes region thanks to the credit that's nearly seven years."It's difficult to be supported by a traditional bank when we launched over 40 years and that there is no regular income," she admits. Today she put on her new website to market more widely rare plants they have.

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EU urges Russia to lift its ban on vegetables

Thursday, June 2nd, 2011

The deadly bacteria causing 18 deaths in Europe after eating poisoned vegetables now also international relations. While the European Commission has lifted its warning on Wednesday cucumbers Spanish, initially suspected of carrying the infection, Moscow took the initiative Thursday to suspend imports of vegetables from Europe, provoking the ire of Brussels.

"The ban on imports of fresh vegetables, which concerns all countries of the European Union takes effect this (Thursday) morning," said the head of the Russian agency for consumer protection, Gennady Onishchenko. Vegetables already imported from the EU "will be entered in all Russia," he added. Believing that health standards were followed by Russia with more professionalism than in the EU, he invited the Russians to buy local.Epidemic 'shows that European health legislation, which some press Russia to adopt, does not work, "he judged.

This measure was "disproportionate" by Brussels, which called for the immediate lifting of the embargo. The European Commissioner for Health, John Dalli, sent a letter to the Russian authorities to express its concern.The Commission argued that the outbreak is confined "to a limited geographical area, mostly to the north of Germany" and has "kept fully informed about the epidemic situation in a transparent manner all its trading partners, including Russia, and will continue to do so. "

According to the EU executive, the EU exports of fresh vegetables to Russia account for 600 million euros per year.

Spain is a lack of clarity on rules

For their part, the Spanish authorities have announced their intention to seek compensation for losses suffered by the export market of local vegetables. Spanish cucumbers were charged initially have transmitted the deadly bacterium in Germany, before analysis invalidate this theory.The European Commission, which had issued a warning to its consumers, has lifted its warning on Wednesday night.

There is not the "slightest evidence" of involvement of Spanish products in the deadly outbreak of diarrhea, reaffirmed the Spanish Prime Minister Jose Luis Rodriguez Zapatero on Thursday. Madrid will "require the repair of damage (for its agriculture, ie) before the competent bodies in Europe," he said.

He however regretted that the Commission has not had a reaction "more clear" in this case, "particularly in clarifying what are the rules in the European Union regarding the borders." Several European countries have stopped buying fruit and vegetables in Spain because of this crisis."Now we have a task ahead of us, very ambitious, which is to recover as quickly as the good reputation and marketing of all Spanish products," said Zapatero.

The portuguese authorities have also sent a report to the European Commission on the impact of the crisis on domestic agriculture, seeking compensation for producers. "In one week we already had a prejudice about two million. I hope the Commission will quickly identify those responsible and compensate the countries that experienced a negative impact on production, "said Portuguese Agriculture Minister, Antonio Serrano.

(With AFP)

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The CAC 40 is expected to stabilize

Tuesday, May 24th, 2011

On this day 50 years in the OECD, the Paris Bourse should behave a little better. The Cac 40, which has suffered heavy losses on Monday, weighed down by bad signs including the Italian debt, and could resume his spirits a bit, like the Asian stock markets on Tuesday morning, which had fallen the night before. Last night on Wall Street, U.S. indexes also ended in deep red.

It will also monitor the evolution of the Milan Stock Exchange, which lost more than 3% the day before because of the prospect of lowering the debt rating of Italy by Standard and Poor's. But the rating agency has reassured last night assuring that the country would not need help. The government has prepared an austerity plan of 40 billion euros.

On Tuesday, the Brussels Stock Exchange is likely to be heckled while Fitch has placed the country's debt on negative watch.

To this day wait at the front of economic data likely to move the trend in France, the monthly business survey in industry, in construction, in retail trade and repair services for automobiles and May fall to 8.45. Even now, the business climate and economic downturn, still on May, are known. In Germany, Destatis publish the detailed GDP in the first quarter (8:00) and Ifo important barometer of the morale of the financial community will be unveiled at 11 am. In the EU, we will connsaissance new orders in industry in March (11:00).While the United States, 16 hours, we will note the new home sales in April (16 hours) payday loans direct lenders.

Bickering between Carrefour and Casino

Side values, expected interim results from Compagnie des Alpes.

Casino boss, Jean-Charles Naouri, did not appreciate the discussions for a merger between Carrefour and the leader of the Brazilian supermarkets, CBD.

Moreover, S & P is considering lowering the rating of Dexia because of its exposure to Greece.

Vallourec has announced the acquisition of Zamil Pipes, the leading processing and finishing of seamless tubes for oil and gas industry in Saudi Arabia for 96 million euros.

EDF and Enel are among the groups under discussion with Russia's Rosatom to participate in its proposed nuclear plant in Kaliningrad, Russia.

CVC Capital Partners has reached an agreement to repurchase shares in the family holding Delachaux offered for sale at a price of 83 euros per share.

Areva has announced the acquisition of 30% stake in its Brazilian subsidiary Areva Koblitz it did not already own.

BigBen Interactive has filed a proposed acquisition of Modelabs that values ​​the maker of mobile phones tailored and specialist distributor of telecom products between 90 and 100 million euros, announced Monday the Financial Markets Authority (AMF). The group will publish its annual résutlats Tuesday.

Note Iliad, Arkema, EDF, Société générale Gecina and hold their general meeting today.

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Sanofi starts against Crohn's disease

Monday, May 16th, 2011

While the French laboratory had to pay $ 20.1 billion two months ago to put (last) hands on the giant American biotechnology Genzyme, renewal of product portfolio does not seem finished.

Certainly, this large acquisition Sanofi offered the double advantage to gain strength in biotechnology, a field in which he accused some delay, and the muscles of the profile of its development pipeline. But it does not completely solve the problem of loss of its main patent medicines, a loss that threatens almost 30% of sales of Sanofi between 2008 and 2013.

Hence the willingness of management to continue to develop other partnerships in research and development, like the one unveiled this morning by the French laboratory.In a statement, Sanofi announcement that he will spend 50 million dollars to obtain from the French subsidiary of Glenmark India, exclusive marketing rights in North America, Europe, Japan, Mexico, Argentina, Chile and Uruguay from GBR 500. This monoclonal antibody, currently in phase I clinical trial is developed for the treatment of chronic autoimmune disorders. The license acquired by Sanofi on the product concerned in particular the treatment of Crohn's disease (chronic inflammatory gastrointestinal) and other chronic autoimmune diseases.

If it came on the market, the product would otherwise be co-marketed by both groups in Brazil, Russia, Australia and New Zealand. This horizon remains distant, the GBR 500 being still in early stages of development (determination of the optimal dose and safety profile).Then remains to determine the safety profile and effectiveness, on a limited number of patients and more extended. Tests that require several more years.

Second agreement between Sanofi and Glenmark

Under the agreement, Glenmark will receive an initial payment of $ 25 million at the close of the transaction, then a second payment of $ 25 million contingent on the positive assessment by Sanofi, some data provided by Glenmark. The latter will also receive milestone payments based on the development, registration and marketing of the product. Finally, Glenmark will receive double digit royalties on net sales of marketed products.

This is not the first time the two groups work hand in hand.A year ago, Glenmark and Sanofi had in fact already announced a similar agreement (upfront payment, milestones and royalties) of up to $ 325 million for the development and commercialization of new molecules, including GRC 15300. This molecule is in Phase I clinical trials in the treatment of diabetic neuropathic pain and osteoarthritic pain.

With this new license agreement, Sanofi like to continue on a policy to acquire new products, while sharing the risks inherent in medical research. If successful, it would allow Sanofi to expand in Crohn's disease, a condition in which the need for therapeutic innovation is important. Indeed, current treatments do not allow patients to cure the disease but simply to control and limit the debilitating symptoms associated with it.In France, this disease affects about 1 in 1000, approximately 60,000 patients potentially affected. The young biotech company Neovacs also working on this disease, and is currently conducting a clinical phase I / II drug candidate TNF Kinoid. Biotech has introduced about a year ago on Alternext to find the funds needed to develop its product.

At the Paris Bourse, the announcement of Sanofi has been rather well received, clinching the title 0.41%, to nearly 54 euros in a bear market. Since the beginning of the action of the pharmaceutical company rose 12.85%.

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Saab divorce Hawt

Thursday, May 12th, 2011

It was an ideal solution to address the financial situation of Saab, whose factories are shut down since the beginning of April. Under the agreement signed in Beijing on May 3 last year, the Chinese carmaker Hawt should be made to the Swedish brand, owned by Dutch Spyker, the 150 million euros needed to boost its production and pay suppliers.

But the agreement was canceled Thursday Spyker said in a statement. "Since Hawt was unable to obtain necessary consents from its shareholders, both parties are obliged to cancel the agreement," said the document, noting that the two companies will lead discussions for possible cooperation "without being exclusive."

The spokesman for Saab Gunilla Gustavs, gave no details about the role of the report of the Embassy of Sweden, published on May 5 in the cancellation of the agreement between the Swedish brand and the Chinese producer. "Work continues to ensure funding in the short term and medium term," she said in comment on the decision of Spyker. "No deadline has been set for the discussions, but to reach an agreement remains our top priority easy payday loans."

Another Chinese group in the partnership

Hawt Motors automotive group was surprised by the decision of rupture. According to statements obtained by Xinhua, the marriage between Saab and Hawt was taken too Quickly.

But while Saab would not be lost. A partnership between the Swedish manufacturer, Hawt Beijing BAIC and the producer would be considered.According to a press Hawt, "it goes beyond a simple strategic partnership, promoting a common technology, which could further develop the production." For its part, Reuters says that the Chinese automaker Great Wall would still be interested in investing in Saab.

Following the cancellation of the agreement, analysts in the automotive sector, concerned about the future of the Saab brand. Tom Muller, an analyst Theodoor Glissen, announced that during the first three months of 2011, Spyker has spent nearly 70 million euros to keep the brand afloat. "The group lives on a daily basis, and not because he has no funds to meet future orders. It is already making money from its suppliers.

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Rio Tinto, a provider of medals at London Olympics

Friday, April 22nd, 2011

Rio Tinto will be behind every Olympic medal at the upcoming London Olympics 2012. The Anglo-Australian mining giant has indeed been chosen by the International Olympic Committee to be the official supplier of metals used to manufacture them. In total, Rio Tinto will provide all the gold, silver and copper for the production of the 4700 Olympic Games medals (OJ) and Paralympic Games.

On a specific page on its website, the group says that the mines from which metals are extracted will be located "at opposite sides of the globe." This is actually mine Bingham Canyon, United States, and that of Oyu Tolgoi, Mongolia. The making of medals will be given to the prestigious British Royal Mint.

The group will not be his first time since he was chosen in 2002 for the Winter Olympics in Salt Lake City.In 2008 in Beijing, was his rival BHP Billiton's history who had played the role of official supplier of the committee.

Sponsor

For now, design and composition of the medals are still being studied, and the details should be finalized later this year. But the official recommendations of the IOC should not be very different from those issued to Beijing in 2008. 3 years ago, the Committee wishes such as for individual events, the gold is composed of at least 92.5% silver and 6 grams of pure gold. The silver medal was also to be composed of 92.5% pure silver. The three medals were to be 60 millimeters in diameter and 3 millimeters thick.

Rio Tinto could be asked to provide similar amounts of 9 kilos of gold, 9 silver and 4 tons of tons of copper.Olympic Winter Vancouvert 2010, the mining group, Teck had medals for 1000, delivered 2.05 kilograms of gold, 1950 kilograms of silver and 903 kilograms of copper.

At current prices, this represents almost 300,000 euros gold, some 30,000 euros copper and nearly 9 million of money. "They become sponsors. For them, the benefits in terms of image will be even more important, "says Patrick Schein, owner of Gold by Gold, an expert on gold.

No "golden fair in London

Like his colleagues in the Alliance for Responsible Mining (AMR), the owner of Gold by Gold also regrets that the Committee has preferred to entrust the entire supply of gold in giant Rio Tinto. With laFairtrade Labelling Organizations International (FLO), AMR defends indeed a fair gold label which "offers precious metal quality and respectful human social values."But "Rio Tinto is one of those big mining predators for a kilo of gold are 60% margin and pay 2% royalty to the State. They say they respect the principles of sustainable development but it is an image that they give themselves to be accepted by states and pension funds, "Patrick Schein annoyed.

FLO, which had contacted the Committee, had hoped that at least part of the gold medals are labeled, especially since the label, called Fairtrade & Fairmined, was officially launched in Britain in February . "It is the committee's choice. It is understandable because they have a budget to buckle. We may also launched the label too late for them. But they could play the game, "lamented Patrick Schein. Advocates of fair gold does not intend to stop there, however: "It may be next time.A major sporting event is an incredible opportunity for gold to shine just before more than 3 billion viewers. A great champion pulling a coin would symbolically labeled hard! One day we will get there, "says the boss of Gold by Gold.

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Drought worries farmers, grain markets runaway

Wednesday, April 20th, 2011

Drought moves into the French countryside, especially north of the Loire. With temperatures 10 degrees above normal, the weather starting to become a threat at a time when the vegetation is in full growth. "The wheat did not do much until now, water is scarce, says Yannick Boiled, dairy farmer near Dol Epiniac in Ile et Vilaine, where he made 26 ° C in the shade on Tuesday 19 April. I can no longer see the roller behind the tractor so there dust, "he adds, he who sows with more than two weeks ahead of sowing corn. Only advantage of dry weather, crops are less subject to parasitic diseases, such as to wireworm, rust or septoria. "The disease pressure will be low but it should not be that hard if the returns will still be low for the second consecutive year.What are we going to give our animals, "says the operator.

Same concerns on the side of Mayenne, where Michel Amiard already seen his cows Red Meadows put themselves under the trees in search of freshness as in summer when we are only at the spring. Already the producer of beef breed believed to reduce his herd in order to have more freedom to chop and more cash. "For two months the water deficit is important, with only 25% of rainfall compared to the regular season," says Michael Porter, Director of Agritel, a company specializing in risk management of agricultural commodity prices. Faced with this worrying situation, three French departments of the west, the Charente-Maritime, Vienne and Deux-Sevres have already taken action to ration for the irrigation of crops."The farmers must irrigate at night," says Christiane Barret example, Reeve Deux-Sevres on BFM TV one hour payday loan.

The drought is not limited to the borders of France

Still, this drought is not limited to the borders of France, but affects the whole of Northern Europe "on a broadband affecting England, Northern France, Benelux, Germany, Poland and Ukraine, "says Michael Porter. A climatic situation which, if satisfied holidaymakers current worries producers but also the markets that do not see any improvement in the short term. At 15 days no precipitation is expected over northern Europe. "This should keep on alert in world markets in a fundamental tension in the already very large exporters," warns the manager of Agritel. This afternoon on the physical market in Rouen, wheat rose more than 8 euros (3.51%) to 236 euros per tonne.Overseas, the situation is also worrying, the quality of U.S. winter wheat has stagnated during the week ending April 17 due to weather still too dry, said Monday in its weekly bulletin on crop conditions (Crop Progress), USDA (U.S. Department of Agriculture). Winter wheat remain "good" to "excellent" at 36%, against 69% last year on the same date.

For corn, where global stocks are very tight, around 18 days of consumption, hurricanes of last week have affected planting. American farmers have planted their corn 7% against 16% last year at this time always according to the USDA. Something to also react as markets in Europe. Corn was trading took 1.7% to 234 euros per ton this afternoon. What give grist to the advocates of greater regulation of commodity prices G20.

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