On 13 February the share price of the Apple brand has surpassed for the first time the symbolic $ 500. Fifteen days later, its market capitalization crossed the threshold of $ 500 billion. Apple is now the most expensive company in the world. In ten years, the firm value has been multiplied by 55. One who placed $ 10,000 on Apple in 2002 could now buy a Manhattan apartment overlooking Central Park! Rising Will it continue? Y does a bubble on the title Apple? After such a stock market boom, the question is quite clear. Innovation capacity of the group is not infinite and the other smartphone manufacturers and electronics do not remain idle. The concentration of income of the company around two flagship products, the iPhone and the iPad, is also a point of fragility. Apple is not immune to a hiccup, but for now, investors are on a cloud and continue to flock to the title. Here are seven reasons that make them love Apple.
The best growth
Since 2007, the release of the iPhone, the firm at the apple has increased its turnover by more than four. During the last quarter of 2011, which includes Christmas sales, it jumped 64.8%. A recent study by the U.S. bank JPMorgan activity including projections through 2013 show that sales of Apple might, in seven years, advancing an average of 37% per year. Conclusion of the analyst, one must have in its portfolio: Apple is growing five times faster than the finest examples of American technology, such as Google, Amazon, Dell, Cisco and Microsoft.
Profitability is a dream
The firm at the apple generated in the previous year ended September 24, 2011 net income of $ 25.9 billion, which corresponds to a net margin of 23.9%, worthy of a luxury group LVMH like. During the last quarter of 2011, the group went higher with a profit of 13 billion, with net margin to a record 28.2%. Analysts at Societe Generale are waiting for the current year a net profit of nearly $ 43 billion, one of the highest ever achieved by a private company. Unusually, sales growth is not done at the expense of profitability. According to a study by the U.S. bank JPMorgan, the manufacturer of the iPhone could end the year with a gross margin of 43.1%, one of the best ratios of Wall Street.
A value "still" very wise
Unlike technology companies of the 2000s, which dealt in stock several dozen times the amount of their turnover without a penny of profit, Apple remains poorly valued. At current, the stock pays less than 10.5 times expected profits for the current year, while on Nasdaq, the market for technology stocks in New York, shares are traded on the basis of more 15 times earnings estimates for the current year. Better, up 40% of its shares would place it in the average American coast. UBS analysts are betting on a net income of $ 48 billion in 2014. In other words, the title is paid 8.5 times estimated profits in three years. It is therefore one of the values cheap Nasdaq.
A global business
Apple has the advantage of not depend on any particular geographical area for sales. The group is present on all continents, which puts him immune to geopolitical risks. During the last quarter, the group realized $ 17 billion of sales in the U.S., which remains its largest market. Europe is second with 11.2 billion. Asia and the rest of emerging countries represent $ 13.8 billion. A tremendous reservoir of growth for years to come. Do not spoil, the allocation of profits by geographical areas shows that it is in emerging countries margins are the strongest.
Considerable reserves
The $ 100 billion of cash available to the firm are fantasizing analysts. With that kind of money, anything is possible. Unless the madness: the management of the group remains true to its creed: "The cash we do not burn your pockets." This does not prevent investors dreaming of a share repurchase program that would magnify their gains.
A fabless model
Apple does not have a factory. The assembly of its products is fully contracted. This organizational model is praised by analysts. The efficiency of its supply chain is cited as a model, including by some competitors. Fabless, no fixed costs. But it could also be the Achilles heel of the firm, thank you for the goodwill of its suppliers (some of which are also competitors) or a scandal over working conditions at these sites.
The art of customer loyalty
Apple has created around its products a world that feeds on itself. A development model formidable since purchase almost automatically generates another. Apple has never sold as many Macs that since he launched the iPad. Customers are real fans of the brand. The business model also relies on the sale of associated services such as music and video (iTunes has generated 1.7 billion revenue over the previous quarter). The group has just opened a new market with its system of data storage remote icloud, already endorsed by 85 million people.
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